Nathalie Roos, L´Oréal Professional Products President
In 1909, in the heart of Paris France,
a young man named Eugene Schueller launched the world’s first diverse range of safe hair colorants, creating the L’Oréal Professional Products Division. From day one, he was devoted to educating and supporting hairdressers to further their careers, and to pushing the standards of the hairdressing industry to new heights.
Today, 110 years later, that mission has not changed in any way and in fact, our division is now made up of more than 12,000 individuals each devoted to contributing to the success of the hairdressing industry and of your businesses in all countries.
In a changing world, more than ever, creating a unique consumer experience is key to the success of our business. As a matter of fact, today consumers’ desires start with a trend they’ve identified via an influencer or a You-Tube channel, and they come to you to get a fully personalized service.
We understand the challenges of this new reality and are consequently working harder than ever to support you and prepare you to thrive in it. For example, have you heard about ACCESS yet? Launching throughout 2019, it is our division’s new education and community platform that is open to all hairdressers across the world, giving you ‘access’ to hundreds of brand trainings, technical upskillings and most importantly connections to your colleagues and mentors in the industry.
This year we also continue our endeavor to help transform your salons into unforgettable, personalized experiences with the Salon Emotion program. The program looks at everything from reception and diagnosis to coffee stations and relaxation time, helping to make sure that a salon visit is a comfortable, memorable experience for consumers, time after time.
And our Style My Hair application, now going even further with a 3D version, allows consumers to virtually test a hair style and color, then driving them to a nearby salon to experience the professional difference. This year, we’re excited to release the professional version, bringing stylist-consumer relationships into a new realm.
Our innovations are also never ending, with products designed to give you the professional edge and give consumers ultimate satisfaction. We are constantly putting forward new coloration techniques and trends with launches like L’Oréal Professionnel’s Color me French nude collection to create Parisian-inspired hair color, and Botanea, the brand’s first natural hair color line. Matrix’s So Color Cult provides an extensive palette of shades for vibrant hair color allowing consumers to perfectly express who they want to be. And So Color Cult also comes with a color eraser, so that you can remove previous color and change your consumers look as much as they want! The very successful ammonia-free Redken’s Shades EQ range is most versatile hair color tool, the demi-permanent gloss creating healthy-looking hair with high-shine results in only 20 minutes. And of course we continue to always push further in hair care as well. This year, after the tremendous success of Kérastase’s Extentioniste range for dreamy long hair, a new range for light colored hair will hit the salons to care for and maintain all shades of blond. This will be a game changer for your consumers.
Our commitment is to work alongside you, every step of the way, as we have done for the last 110 years. We are greatly looking forward to working with you throughout 2019. Thank you for your beautiful partnership. Together, we’ll make this another year to shine!