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Edition 2019

Introducing SEB MAN

SEBASTIAN PROFESSIONAL, THE PROFESSIONAL HAIRCARE AND STYLING BRAND FOUND IN SALONS AROUND THE WORLD, HAS EXTENDED ITS EXPERTISE INTO A NEW DIRECTION… MEN. WITH THE LAUNCH OF A NEW SUBBRAND FOCUSED ON THE BUSY MILLENNIAL AND GEN Z MEN OF TODAY, SEB MAN IS ONE OF THE FIRST MEN’S GROOMING LINES TO RECOGNIZE THE SHIFT IN WHAT IT MEANS TO BE A MAN IN TODAY’S WORLD, AND TO ANSWER THE CALL OF MEN LOOKING TO BREAK FREE FROM ONE-DIMENSIONAL STEREOTYPES.

What sets SEB MAN apart from its hair care contemporaries is its distinct awareness of the fact that today’s young men don’t want to be defined by one descriptor alone. Urban, trendy, and on-the-go, the Millennial man is part of “the slasher generation,” those juggling multiple careers and passions. He demands convenience, simplicity, and quality, in order to more readily fit in to his otherwise highly charged life. In answering this call, SEB MAN offers a line of hassle-free haircare, styling, and grooming products made for the man of today, who refuses to be categorized.

ACTING AS THE PERFECT DAILY POWER-SHOT FOR EFFORTLESSLY COOL MEN ON-THE-GO, SEB MAN PRESENTS AN EXCLUSIVE LINE UP OF HAIRCARE, STYLING AND GROOMING PRODUCTS:

sebastian

sebastian An impressive line-up infused with a natural source of power, energy, and stamina, the guarana plant, brought to the fore with a multi-faceted fragrance finding its originality in the audacious use of peppercorn, balanced with the freshness of bergamot and the warmth of amber. The result is a woody oriental spicy fragrance, masculine that stands out for modern men.

At the heart of the campaign are three individuals that embody the very essence of what it means to be a SEB MAN. Boss, biker, and producer, British born model Billy Huxley doesn’t hesitate to showcase his personality to his 400k fans on Instagram. His tattooed body, East London charm and striking beard make his personality atypical and multi-faceted. Then there’s Matthias Dandois who hails from Paris and is a world champion BMX rider. He is a thrill seeker, filmmaker, and actor. To complete the trio, fashion blogger and menswear stylist from NYC, Denny Balmaceda, can be described as a dandy, vintage collector, and writer. What is undeniable is that these men cannot easily be described in just one word. They are free to live by their own code and are free to embrace the amazing possibilities that make them un/definable.

No stranger to creative change, SEB MAN’s New Global Creative Artist, Aiden Xydis, leads the charge in celebrating the rich multiplicity and individuality of men and their hair. The 22-year-old Australian stylist and self-described digital addict, has recently been making waves on the editorial circuit with his looks that represent the perfect mix of classic refinement and cutting edge charm. “I love doing sleek, sharp cuts and lifting my client’s image to new heights.” His young and fresh vision sets the scene for a new era of haircare, styling and grooming for men.

SEB MAN answers the call from men who refuse to be defined by narrow and limiting definitions of themselves and encourages men to not only go beyond mere stereotypes but to also embrace this exciting new wave of masculinity. The hassle-free products on offer inspire men to discover who they are but more importantly, who they could still become.

For more information, please contact: tamar_ koifman@cotyinc.com

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PUBLISHER

INTERCOIFFURE MONDIAL
249 rue Saint-Martin
75003 Paris
FRANCE
Phone +33 (0) 1 56 43 22 22
Fax +33 (0) 1 56 43 22 29
paris@intercoiffure.org
www.intercoiffure-mondial.org

PRODUCTION

STUDIO ZAJACZEK
Eidelstedter Weg 55a
20255 Hamburg
GERMANY
Phone +49 (0) 40 40 20 10
Fax +49 (0) 40 491 74 25
mail@zajaczek.com
www.zajaczek.com

COORDINATION

Sabine Cotta

DIRECTOR OF COMMUNICATION

Michelle Mason

ART DIRECTOR

Axel Zajaczek, John Zajaczek

WEBDESIGN

Dr. Menzel IT
www.dr-menzel-it.de