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Edition 2019

Wella Editorial

Enhance Your Personality and Express Your Individuality with EIMI’s New Styling Oils by Wella Professionals

eimi

Give yourself permission to express your own individuality and unique self-expression with EIMI’s latest addition to styling possibilities from Wella Professionals. Known for interpreting the latest global trends, setting new distinctive styles that identify a particular individual, EIMI presents two new oils with opposite consistencies: COCKTAIL ME and OIL SPRITZ. Haircare that allows you the freedom to celebrate who you are, but more importantly who you want to show to the world.

Styling to Express and Impress Cocktail Me, the cocktailing gel oil designed for easy mixing with other EIMI products, is enriched with gum polymers for a thicker consistency. Delivering increased shine, its anti-frizz effect and superior smoothness is non greasy on hair. Oil Spritz is a liquid sprayable styling oil with a level 1 hold. Its even and lightweight distribution creates instant shine with UV protection. Making hair easier to blow-dry, Oil Spritz produces perfect finishing with an anti-static effect and can also be used as a cutting aid.

#WHATSYOURMIX

Simply apply 1-2 pumps of Cocktail Me on its own or mixed into other EIMI products. Run through mid-lengths and ends before blow-drying or on dry hair. With this innovative design for easy mixing, you can expand and enhance your personality and look. It’s an invitation to show the world who you really are!

EIMI’s Visual Campaign

The varying degrees of individuality present in the urban landscape of street culture come to life in EIMI’s latest campaign featuring models Chen and Liam. Chen’s quirky nature and playful zest for life embodies EIMI’s philosophy of celebrating one’s self-expression through hairstyling. While Liam exhibits his rich diversity and mixed personality as he navigates through the vibrant colors of the downtown streets. Half Thai, half American, his curly hair and distinctive freckles provide us with a strong sense of who he really is. Capturing the diversity of EIMI’s global metropolitan village is acclaimed German fashion photographer Nicolas Kantor. A former actor having performed in Film and TV, Nicolas is able to capture and bring to the fore each model’s original charm and personality. He is joined by renowned artists: hairstylist Kalle Eklund and make-up artist Peter Schell.

A Cocktail of Individuality

“Cocktail Me and Oil Spritz give you an element of surprise! When you add your mixing oil to other EIMI products you can express yourself in many unique ways. This “cocktailing” helps to mold and empower your hair, to shape and inspire individual diversity.” Eugene Souleiman, Wella Professionals Global Creative Director Care & Styling.

Product Line-up:

  • EIMI Cocktail Me – Cocktailing Gel Oil
  • EIMI Oil Spritz – Sprayable Styling Oil

Wella Professionals is available in professional salons worldwide. For further information visit: www.wella.com
Get all the latest news from Wella Professionals by following @WellaPro on Twitter, @WellaHair on Instagram and www.facebook.com/WellaProfessionals.

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PUBLISHER

INTERCOIFFURE MONDIAL
249 rue Saint-Martin
75003 Paris
FRANCE
Phone +33 (0) 1 56 43 22 22
Fax +33 (0) 1 56 43 22 29
paris@intercoiffure.org
www.intercoiffure-mondial.org

PRODUCTION

STUDIO ZAJACZEK
Eidelstedter Weg 55a
20255 Hamburg
GERMANY
Phone +49 (0) 40 40 20 10
Fax +49 (0) 40 491 74 25
mail@zajaczek.com
www.zajaczek.com

COORDINATION

Sabine Cotta

DIRECTOR OF COMMUNICATION

Michelle Mason

ART DIRECTOR

Axel Zajaczek, John Zajaczek

WEBDESIGN

Dr. Menzel IT
www.dr-menzel-it.de