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Edition 2019

Wella Editorial

ENJOY A FAST TRACK TO RECHARGED HAIR WITH INVIGO FROM WELLA PROFESSIONALS

invigo

Modern life no longer fits into the 9-5 – with busy portfolio careers and hectic home lives, women find it increasingly hard to find any time at all to slow down, breathe and recharge both physically and emotionally. With rest and relaxation being at the bottom of the to-do list, it is no wonder that this is reflected in our hair, which is often left neglected as we struggle to get to that salon appointment, or only have time for a super quick cut and blow dry.
With this in mind, Wella Professionals introduces INVIGO, a new high-performance care line designed to recharge your hair quickly and effectively whilst also answering all your hair needs. Developed with INVIGO-Blends - a trio of Advanced Technology, Super Ingredients and Vitamins, INVIGO instantly invigorates both your hair and well-being. In just a few minutes hair is instantly transformed from lacklustre to full of life again. INVIGO creates recharging moments in salon and at home with high-performance invigorating care.
INVIGO care treatment increases the value of the salon experience. With this treatment you can provide clients with care treatments that contain concentrated boosters, expert-developed Acupoint massage techniques and product enhancers that instantly revive hair, leaving it looking and feeling super healthy. New packaging across the line incorporates modern pastel colors and elongated silhouettes for increased purchase intent from your clients. The complete INVIGO care line: Blonde Recharge, Color Brilliance, Nutri-enrich, Volume Boost and Balance, has been developed to work in conjunction with 3 INVIGO exclusive in-salon treatments: BRILLIANCE BOOSTER, NUTRI BOOSTER and VOLUME BOOSTER. These new treatments turn basic care services into the quick, easy, personalized and enjoyable moments that clients are looking for.

WELLA PROFESSIONALS INVIGO SCIENCE

Wella Professionals INVIGO products are formulated with High Performance INVIGO-BlendsTM – new ingredients, advanced technology and vitamins all carefully selected for each line to offer high performance care solutions and answer all hair needs. Starting with a consultation in the salon with a stylist, the correct blend tailored to the needs of the hair will be selected. This technology features across the entire INVIGO line-up.
“We all know that the stresses and strains of modern life can have a massive impact on our diet, sleeping habits and overall health including hair. Women with a hectic life have very limited time to take care of their hair resulting in dull, brittle and fragile locks.
The Wella Professionals INVIGO care products recharge your hair with high performance solutions that provide hair vibrancy, nourishment and volume. The mix of Advanced Technology, New Ingredients and Vitamins makes the INVIGO-Blends so invigorating for you and your hair” explains Kerstin Meyer – Lipp, Research & Development Senior Director Product Development, COTY.

DISCOVER THE INVIGO TREATMENTS

Salon-exclusive boosters are ultra-concentrated to recharge your client’s hair with a perfect balance of vibrancy, nourishment and volume for instantly tangible results with each booster containing an expert ingredient: Brilliance Booster contains lime caviar, Nutri Booster contains Goji Berry and Volume Booster contains Cotton Extract.
INVIGO delivers the high hair care performance that clients can expect from Wella Professionals. The care line is designed for in-salon treatment only and each bottle enables the salon to offer up to 25 up-chargeable services.

WELLA PROFESSIONALS INVIGO LINE UP – ANSWERS ALL HAIR NEEDS

invigo 1. Color Brilliance
2. Nutri-Enrich
3. Volume Boost
4. Balance
5. Blonde Recharge
6. Color Recharge
7. Boosters – in salon only BRILLIANCE BOOSTER, NUTRI BOOSTER and VOLUME BOOSTER

Wella Professionals is available in professional salons worldwide. For further information visit: www.wella.com
Get all the latest news from Wella Professionals by following @WellaPro on Twitter, @WellaHair on Instagram and www.facebook.com/WellaProfessionals

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PUBLISHER

INTERCOIFFURE MONDIAL
249 rue Saint-Martin
75003 Paris
FRANCE
Phone +33 (0) 1 56 43 22 22
Fax +33 (0) 1 56 43 22 29
paris@intercoiffure.org
www.intercoiffure-mondial.org

PRODUCTION

STUDIO ZAJACZEK
Eidelstedter Weg 55a
20255 Hamburg
GERMANY
Phone +49 (0) 40 40 20 10
Fax +49 (0) 40 491 74 25
mail@zajaczek.com
www.zajaczek.com

COORDINATION

Sabine Cotta

DIRECTOR OF COMMUNICATION

Michelle Mason

ART DIRECTOR

Axel Zajaczek, John Zajaczek

WEBDESIGN

Dr. Menzel IT
www.dr-menzel-it.de