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Edition 2019

Wella Professionals

International TrendVision Awards 2018

The event marks the launch of Wella Professionals ITVA Creative Retreat Experience, a totally NEW format focused on taking salon professional creative excellence and social media skills to the next level

OVER #76 PARTICIPANTS FROM #43 COUNTRIES WINNERS OF THEIR LOCAL NATIONAL TRENDVISION AWARDS, GATHERED IN LISBON TO TAKE PART IN THE NEWLY REDESIGNED WELLA PROFESSIONALS INTERNATIONAL TRENDVISION AWARDS CREATIVE RETREAT EXPERIENCE, ENABLING THE COMPETITORS TO TAKE THEIR CREATIVE EXCELLENCE TO THE NEXT LEVEL.

As part of Wella Professionals’ commitment to celebrating and elevating the heart of Professional Beauty, the 16th edition of the ITVA featured a new format, which included hands on and inspirational experiences for the 76 national finalists across three days. Newly named ITVA, the Creative Retreat Experience, the programme also provided mentorship from some of the industry’s most notable icons. The entire weekend was broadcasted live across Wella’s social channels reaching more than 15Million hairdressers, emerging influencers and the next generation of industry shapers around the world.

The ITVA Creative Retreat Experience kicked off with some of the best and most sought-after names in the industry including the exceptional Eugene Souleiman, Wella Professionals Global Creative Director Care & Styling and ghd fashion week ambassador, who provided an overview of fashion week looks using references from Thom Browne, Maison Margiela and Olivier Theyskens. Coty Professional Beauty Global Ambassador Rossano Ferretti inspired the audience with his incredible success story as an industry leader with over 30 years of experience. With 23 luxury hair spas worldwide to his name, Rossano is known as the Maestro and the creator behind the iconic Invisible Haircut. Sarah Potempa, Celebrity Hair Stylist, demonstrated the power of social media sharing her tips and experience while Andreas Kurkowitz, Wella Professionals Global Color Ambassador, introduced the seasonal Color Palette from INSTA-VINTAGE MOVEMENT, a new and exciting evolution in expressing individual uniqueness by applying modern colors with a vintage feel.

Sylvie Moreau, President of Coty Professional Beauty commented “ I hope we have offered all our participants a once in a lifetime experience with this new Creative Retreat experience. It was incredibly inspiring to watch the teams and their mentors during these three days, pushing their boundaries and working outside of their comfort zone. The quality of the work that we witnessed here was simply outstanding.“

CREATIVE RETREAT COMPETITOR WORKING ON THEIR TEAM’S MODEL COLLECTION

INTERNATIONAL TRENDVISION AWARDS CREATIVE RETREAT 2018 COUTURE COLLECTION WINNING LOOK

TO CELEBRATE THE FUTURE OF HAIRDRESSING THE #16 MENTORS SELECTED THE WINNERS FOR THE WELLA PROFESSIONALS INTERNATIONAL TRENDVISION AWARDS 2018, COLOR VISION AND CREATIVE VISION AWARDS, A SOUGHT AFTER INDUSTRY ACCOLADE THAT RECOGNIZES THEIR EXCEPTIONAL INDIVIDUAL WORK. THE WINNERS OF THOSE TWO PRESTIGIOUS AWARDS ARE:

  • International TrendVision Award 2018 Color Vision Winner: Tanya Grant, Australia from Joey Scandizzo salon - @hair_by_tanyagrant
  • International TrendVision Award 2018 Creative Vision Winner: Sergei Chernyshev, Russia from Pavel Okhapkin studio salon - @sergeycher03

The ITVA Creative Retreat Experience also saw the introduction of new award categories to recognize the great team work that took place over the weekend, including:

  1. International TrendVision Award Creative Retreat 2018 Social Media Winner : Anastasia Petrova (@nesteapetrova)
  2. International TrendVision Award Creative Retreat 2018 Ghd Queen Maker Winner: TEAM 1 – Mentors Abby Smith and Dmitry Vinokurov
  3. International TrendVision Award Creative Retreat 2018 #SpeakEIMI Winner: TEAM 4 – Mentors Cyrill Brune and Matthias Herzberg
  4. International TrendVision Award Creative Retreat 2018 Couture Color Winner: TEAM 8 – Darren Ambrose and Jayson Gray
  5. International TrendVision Award Creative Retreat 2018 Couture Collection Winner: TEAM 8 – Darren Ambroseand Jayson Gray

MENTORS ARE:

  • Dmitry Vinokurov, Wella Professionals Global Creative Artist
  • Abby Smith, Wella Top Artist
  • Akin Konizi, Wella Professionals Global Creative Artist
  • Sonya Dove, Wella Professionals Global Creative Artist
  • Markus Herrmann, System Profesional Energy code Ambassador Germany / Austria/Swotzerland & ICD President Germany
  • Christophe-Nicolas Biot,Wella Professionals Global Creative Artist
  • Cyrill Brune, Wella Professionals Global Creative Artist
  • Matthias Herzberg, Wella Passionista and Digital Influencer Germany
  • Miguel Estelrich, Wella Professionals Global Creative Artist
  • Zoe Irwin, Wella Professionals Colour Trends Expert UK
  • Alexis Ferrer, Wella Professionals Global Creative Artist
  • Bruce Masefield, Wella Top Artist
  • Andreas KurkowWella Professionals Global Color Ambassador
  • Renya Xydis, Wella Professionals Global Creative Artist
  • Darren Ambrose, Wella Professionals Global Creative Artist
  • Jayson Gray, Wella Professionals Global Creative Artis

Of the talent in this year’s competition, Coty Professional Beauty Chief Marketing Officer Laura Simpson said: “Every year sees the bar set to a higher level than the last and this year again I was blown away. The work that goes into creating the looks, the craftsmanship and the vision are incredible. We have so many young talented artists in Lisbon with us. It was truly challenging to select the final winners across both, the individual and the team awards.”

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