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Edition 2020

Hair salon experience

Wella Professionals

Unveils innovations set to shape the future of the augmented hair salon experience

The company announced plans to roll out the smart mirror and color DJ technologies into salons in 2020. We caught up with Coty Professional beauty president, Sylvie Moreau about these new developments and what they mean for the industry.

Intercoiffure:

For the second year in a row, Wella Professionals was present at the Consumer Electronics Show (CES) in Las Vegas, showcasing new developments in smart salon technology. Can you tell us more?

Sylvie Moreau:

Creating value and elevating the hairdressing industry globally is at the heart of Wella Professional’s mission to Make Change, and a sincere passion of mine and the whole teams. We’ve tapped into the expertise of our digital innovation leaders to identify several ways in which we can support our salon and hairstylist customers.

The first, is the already award-winning Smart Mirror, developed in partnership with CareOS, which enhances the hair color experience from consultation to aftercare with live augmented reality (AR) hair color try on, facial recognition that enables the retrieval of past looks, and 360° video capture to view the hair at every angle.

The second, is with Color DJ. First launched in 2018, it is a world-first in salon devices giving hairdressers the power to create for their clients ultra-personalized color masks. With over 60 billion color combinations possible, in addition to personalized levels of conditioning properties and fragrance, salon clients walk away with a bespoke, take-home product completely tailored to their needs.

Technologies such as online booking and salon management solutions complement the Smart Mirror and Color DJ to allow salon owners to give their clients a 360° digitally enabled experience.

Intercoiffure:

When can we expect to see these innovations in salons?

Sylvie Moreau:

We’ll be using 2020 to build our foundation, launching in a number of salons to help build the business model. The platform is powered by CareOS, allowing us to aggregate services and information from many sources and to help empower hairdressers and salon owners to more efficiently manage their business – not to mention, offer new & innovative services to their clients.

Intercoiffure:

How do you see these advancements driving the professional hair business?

Sylvie Moreau:

Our brands have a deep heritage in supporting the salon industry, and the launch of the Wella Digital Salon Platform reimagines that support in the digital age. These innovations speak to our commitment to advance the experience of hairdressers and salon clients. These are not oneoff gimmicks they are mainstream changes which will future-proof and help drive growth of the salon professional industry, something we are incredibly committed to!

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PUBLISHER

INTERCOIFFURE MONDIAL
249 rue Saint-Martin
75003 Paris
FRANCE
Phone +33 (0) 1 56 43 22 22
Fax +33 (0) 1 56 43 22 29
paris@intercoiffure.org
www.intercoiffure-mondial.org

PRODUCTION

STUDIO ZAJACZEK
Eidelstedter Weg 55a
20255 Hamburg
GERMANY
Phone +49 (0) 40 40 20 10
Fax +49 (0) 40 491 74 25
mail@zajaczek.com
www.zajaczek.com

COORDINATION

Sabine Cotta

TEXT

Petra Weinzierl

ART DIRECTOR

Axel Zajaczek, John Zajaczek

WEBDESIGN

Dr. Menzel IT
www.dr-menzel-it.de